In this tutorial, we'll walk you through creating a custom content brief generator using Moonlit Platform. This powerful tool will analyze competitor outlines to produce a comprehensive content brief for your target keyword.

App URL

Key Concepts

• App Creation: Start by creating a new app with a blank template in the Studio.

• Input Configuration: Set up a single input for the target keyword.

• Function Implementation: Use various functions to gather and process data.

• Data Passing: Utilize the double-bracket syntax and dot notation for structured data.

Step-by-Step Guide

1. Set Up Your App

Create a new app with a blank template in the Studio. Add a single input field for the target keyword.

2. Implement SERP Analysis

• Add a SERPs search function.

• Pass the target keyword reference to this function.

• This will return a table with information about the top search results.

3. Scrape Competitor Content

• Add three Scrape web page functions to run in parallel.

• Use dot notation to reference specific data from the SERP results table:

  • {{step_1.0.link}} for the first result

  • {{step_1.1.link}} for the second result

  • {{step_1.2.link}} for the third result

4. Generate the Content Brief

• Add a chat model function (e.g., Claude 3.5).

• Craft a detailed prompt instructing the AI to create a well-structured outline.

• Include references to the scraped competitor content.

5. Run and Review

• Enter a target keyword (e.g., "generative AI in B2B marketing").

• Execute the app to generate your content brief.

Output Components

The generated content brief typically includes:

• Word count recommendation

• Meta description

• Slug

• Search intent analysis

• Heading ideas

• Topics for discussion

• Media suggestions

• E-E-A-T considerations

• FAQ ideas

Tips and Tricks

• Hover over the information icon next to function nodes for usage guides.

• Experiment with different AI models for varied results.

• Adjust the final prompt to customize the brief structure and included elements.

By following this tutorial, you'll create a powerful content brief generator that leverages competitor analysis and AI to streamline your content creation process.