Claude Journalist Content Workflow

This tool is built to streamline the content creation process for SEO professionals who need to produce reliable, research-backed material quickly. By combining competitor analysis, SEO content briefs, and confidence-boosting EEAT insights with creative content writing, the workflow provides a guided approach for journalism-style content creation. This helps reduce the burden of manual research and drafting while maintaining quality and accuracy.

Walkthrough

Input Stage: Users begin by submitting URLs of three competitors along with a target keyword. These inputs serve as the basis for understanding both competitor strategies and the focal topic. The data collected is used to craft an informed content brief and to analyze the quality of competitor content.

Step 1 – Generating the SEO Content Brief: The workflow initiates with a function that creates a detailed SEO content brief. This step processes the provided target keyword and integrates insights gathered from competitor data, forming the framework for the article. This brief acts as the foundation for the subsequent writing process by highlighting key themes, user intent, and recommended focus areas.

Step 2 – Crafting the SEO Content Draft: Next, the workflow passes the brief through a dedicated content writer component. Here, the AI expands on the initial brief to generate a draft that aligns with SEO best practices. By leveraging the competitor context and the target keyword, the draft is designed to be engaging and structured for search engine performance.

Step 3 – Conducting EEAT Analysis: Ensuring that content meets today’s credibility standards, the workflow then runs an EEAT analysis. This step examines the competitor URLs and the draft content to evaluate factors such as expertise, authority, and trustworthiness. The insights provided here inform any necessary adjustments to the content to improve its overall quality and reliability.

Step 4 – Refining with Claude Journalist Pro: With foundation information and credibility insights in hand, the next function refines the content. This stage merges the detailed SEO writing with the analysis report, resulting in a polished piece that not only adheres to SEO norms but also maintains a journalistic integrity. The refined content now feels both informed and trustworthy.

Step 5 – Extracting Research Tasks & HTML Formatting: Finally, two Chat Model functions come into play. The first extracts a complete list of research tasks from the refined content, ensuring that any additional investigatory measures the writer might need are clearly highlighted. The second reformats this content into HTML, organizing headings and subheadings in a nested order to maintain a clear structure for publication.

Customizing the App

• Enhance Competitor Research: Adjust the input fields, add more competitor URLs, or include additional parameters to refine the competitor data analysis.

• Refine Content Style: Update the prompts in the SEO content writer and Claude Journalist Pro functions to target specific tones, styles, or publication guidelines that fit your brand.

• Tweak EEAT Analysis: Modify the EEAT analysis inputs to include additional quality metrics or to cater to specific industry benchmarks.

• Adapt Research Extraction: Customize the research tasks extraction to focus on particular segments of the content or to follow a bespoke research framework.

• Integrate Additional Modules: Expand the workflow by incorporating related functions, such as topic clustering or competitor SERP analysis, to further enhance content quality.

Running the Workflow at Scale

1. Prepare a CSV File: Compile the competitor URLs and target keywords for each content piece into a CSV file.

2. Upload to Bulk Runs: Navigate to the Bulk Runs section and upload your CSV file, ensuring each column is correctly mapped.

3. Initiate the Job: Launch the process to iterate through each row, generating content briefs, drafts, EEAT analyses, and a finalized piece with research tasks extracted.

Build and Explore More Applications

Moonlit Platform offers a flexible, no-code environment for building a variety of AI-powered SEO tools. Whether you need to generate content, assess competitor performance, or streamline your research tasks, our platform is designed to help you work smarter and more efficiently.

Sign up for Moonlit Platform today and start building your own custom workflows to meet your SEO and content needs.