Template
Claude Journalist Content Workflow
4-staged app to create rich journalistic content.
Marketers are under pressure to ship articles that rank, read well, and satisfy Google’s ever-stricter E-E-A-T bar. Doing that manually—while also dissecting competitor pages and adding original research—burns hours per piece. The Claude Journalist Content Workflow tackles that grind by chaining several AI steps into one repeatable flow: from SEO brief → first draft → E-E-A-T gap check → journalistic polish → publish-ready HTML, plus a to-do list of any research that still needs a human touch. If you’re looking to scale your content efforts, you might also explore how content automation can help in similar scenarios.
How the app is wired inside Moonlit
1. SEO Content Brief (Step 1)
The flow starts by feeding your target keyword and up to three competitor URLs into the “SEO Content Brief” component. Behind the scenes it compares headings, word counts, and on-page entities from those competitors, then recommends an outline, angle, and must-cover subtopics. This brief becomes the single source of truth for every later step. For more optimization strategies, you can also learn about automating content optimization for search rankings at scale.
2. First Draft with SEO Content Writer (Step 2)
Next, the brief is handed to the “SEO Content Writer” node together with the keyword. Claude transforms the outline into a full article draft, weaving in suggested headings, FAQs, and internal-link prompts to seamlessly connect your content.
3. E-E-A-T Analysis (Step 3)
Quality and trustworthiness are checked before polishing. The E-E-A-T Analysis node ingests the draft plus the same competitor pages to score expertise, authoritativeness, and trust gaps. For more insights on leveraging AI for ensuring content quality, you may want to check out our post on auditing website content at scale with AI, which details similar methodologies. The output is a JSON bundle of improvement notes and tables—e.g., missing citations or author bio cues—that feed straight into the next step.
4. Journalistic Refinement with Claude Journalist Pro (Step 4)
This node pairs the draft with E-E-A-T feedback. Claude rewrites weak sections, adds data points, tightens storytelling, and appends a “Research Tasks” block—questions or sources the writer should double-check for accuracy. The result is structured JSON: one field holds the polished rich text, another lists the tasks.
5. Post-processing (Step 5)
Research Task extractor (Gemini 1.5 Flash) isolates only the to-do list so editors can tackle it separately.
JSON → HTML formatter (Claude 3.5 Sonnet) converts the rich-text JSON into clean, nested H1-H4 HTML—no extra tags—ready to paste into any CMS.
Ideas for cloning & tweaking
Feature | Description |
|---|---|
Add tone controls | Ensures all content matches your brand voice or localization needs before running quality checks, improving consistency and relevance. Check out our blog post to learn more about techniques for getting on-brand AI content. |
Fact-check add-on | Automatically verifies outbound claims via web search, flagging uncited statements to boost content accuracy and trustworthiness. |
Automatic author bios | Pulls validated author info from your knowledge base, streamlining byline creation and enhancing author credibility with profile schema. |
Multilingual output | Enables seamless translation of articles into multiple languages, expanding your reach and accessibility with minimal extra effort. |
Running it at scale with Bulk Runs
Prepare a CSV with columns for Target Keyword and up to three competitor URLs per row.
Open Bulk Runs, choose the Claude Journalist Workflow, and map each column to its matching input.
Launch the job—Moonlit spins up parallel runs, delivering an HTML file and research checklist for every keyword.
Download results as a csv or pipe them straight into your CMS.
