Automate Product Description Generation at Scale

Product descriptions are essential for informing potential customers about what they are buying. They help convey product benefits and features while enhancing search visibility through relevant keywords. Creating a well-crafted product description manually for every item can be time-consuming, especially when trying to stay competitive in crowded marketplaces.

Building the "Generate Product Description" App

Setting up the Inputs

The app begins with three simple text inputs: one for the product category, one for the product image URL, and one for the product title. These inputs provide the foundation by delivering key information that the rest of the process uses.

Step 1: Fetching Related Search Results

The first step involves a SERPs Search function. When a product title is provided, the platform searches Google for the top five web results related to that title. This search provides a quick snapshot of how similar products are discussed online. The data mined from these search results, including the titles and snippets, are essential for capturing the language and keywords commonly associated with the product.

Step 2: Formatting SERPs Data with Python

Next, a Python function takes over. The function receives the SERPs output as input and processes it in detail. It iterates over each search result, extracting the title and snippet, and then compiles them into a clear, line-separated format with dividers to distinctly separate each entry. This formatted data ensures that all useful context is preserved and is ready to be fed into the next step without unnecessary clutter.

Step 3: Generating the Product Description Using Chat Model

In the final step, a Chat Model is employed to generate the optimal product description. The model leverages the inputs provided—product title, category, image, and the formatted SERPs data—to craft a description that is both engaging and succinct. The instructions specify that the description should be a single paragraph and not exceed 200 words. The use of image data alongside text helps the model contextualize the visual aspect of the product, enhancing accuracy and relevance in the final output.

Customizing the App for Your Specific Needs

• Enhanced SERPs Analysis: Modify the Python function to adjust the formatting or include additional data points from the SERPs. For example, you could capture more search results or emphasize keywords that appear frequently across multiple results.

• Styling and Tone Adjustments: Tweak the Chat Model prompt to better match your brand’s tone, whether that’s casual, formal, or somewhere in between. Adjustments in phrasing can help produce descriptions that align with your target audience’s expectations.

• Integrate Additional Data Sources: Extend the logic by pulling in customer reviews or competitor product details for a more comprehensive description. For instance, you could add another function to scrape review snippets and merge this data into the final prompt.

• Control Output Length and Detail: Modify prompt instructions to allow for descriptions of varying lengths or genres (e.g., technical details vs. lifestyle focus) based on different product segments.

Running the App at Scale

1. Prepare a CSV file: Compile a CSV file containing multiple rows of product titles, categories, and image URLs for all the items you wish to generate descriptions for.

   

2. Map Your Inputs: In the Bulk Runs feature, match each column in your CSV to the app’s input fields, ensuring that product title, category, and image URL are correctly aligned.

3. Execute the Bulk Job: Run the job to iterate through each product entry. The Bulk Runs feature processes all the rows sequentially, generating optimized product descriptions for each one automatically.

Build and Explore More AI-Powered SEO Tools

Moonlit Platform offers a flexible environment for building custom tools to support your SEO and content needs. Whether you’re looking to generate compelling product descriptions or build comprehensive AI-driven customer engagements, you can clone and modify this app to suit your specific requirements.

Give it a try and see how much time you can save on creating high-quality product content. Sign up for Moonlit Platform today and start building your own apps tailored to your eCommerce strategy.