Template
Brand Content Guidelines Generator
Generate content writing guidelines based on 3 provided sample posts and your homepage.
Sloppy brand voice loses money—up to 23 % in missed revenue according to Marq. Maintaining a consistent voice is critical; in fact, maintaining brand voice across thousands of pages is a challenge many face. Yet codifying that voice into a clear, share-and-go guideline deck still takes most teams weeks. The “Brand Content Guidelines Generator” flips that timeline on its head: drop in a homepage and three recent articles, hit run, and walk away with a polished, consensus-driven style guide in minutes.
Walkthrough: how the app is wired in Moonlit
Inputs (4 URLs)
Home Page URL – sets the strategic baseline.
Sample Blog Post 1–3 – real-world writing that actually worked.
Step 1 – Collect the evidence
Four Scrape Webpage nodes fire in parallel, each returning only the body copy (no nav, no footer noise). Grabbing them side-by-side keeps wait time down to a single scrape cycle.
Step 2 – Three independent “journalists”
We spin up three Chat Model nodes (Claude 3.5 Sonnet). Each one sees:
The same homepage copy (brand north star).
One unique blog post (their “sample”).
A detailed markdown template covering brand overview, target audience, voice & tone, style, SEO, and examples.
Because the prompt positions the model as a senior writer drafting onboarding docs, the output reads like something you’d actually hand a freelancer.
Step 3 – Find the overlap
A fourth Chat Model ingests the three guideline docs and is told to keep only guidelines that appear in at least two of them. Think of it as automated peer review: noisy one-off quirks disappear, shared patterns survive. The result is a single, clean markdown guide pushed to the Outputs pane.
Customization ideas
Customization Idea | Description |
|---|---|
Add more samples | Increase the number of analyzed posts to detect richer and more nuanced content patterns. |
Tighten the consensus rule | Adjust how strictly points must be agreed upon—require all writers for consistency or allow any for broader coverage. |
Layer in product pages | Include solution or product pages to capture messaging by product line and segment audiences more precisely. |
Inject brand deck terminology | Use your brand’s style-guide keywords to ensure consistent and on-brand language throughout the analysis. |
Swap models & cost-optimize | Use more powerful reasoning models with image support for more indepth analysis. |
