Brand & Audience Planner

Understanding Brand and Audience Planning

Brand and audience planning is all about finding out how well a brand fits with its intended market and refining your messaging to engage them effectively. This process involves assessing a brand’s reputation, identifying if it’s seen as a trusted resource, and ensuring that the topics covered align with the brand’s core values and target audience.

Building the "Brand & Audience Planner" App

This app guides you through a methodical approach to evaluate a brand and its content topics. It starts with gathering data about the brand, then uses that data to provide insights on its trustworthiness and alignment with your audience. Let’s break down how the app is constructed using Moonlit Platform:

Step 1: Conducting a Google Search for Brand Research

The first step leverages a Google Search function that queries the web with your brand name input. This step gathers up to 10 relevant search results, providing a snapshot of the brand’s online presence. The search results include page titles, summaries, and URLs—which serve as the data foundation for subsequent analysis.

Step 2: Analyzing Brand Reputation

After collecting the search results, the app uses a Chat Model in the role of a Brand Research Assistant. Here, the AI acts like a search engine user, reviewing the search results and offering detailed insights. The assistant evaluates whether the brand is perceived as trustworthy, reputable, or authoritative on the subject matter. The response is descriptive, complete with specific examples and maintains a fun, quirky personality without deviating from the task.

Step 3: Evaluating Topic Alignment and Content Relevance

The final step is handled by another Chat Model, titled the Topic Content Evaluator. This component takes three pieces of brand information: the site’s primary focus, its intended audience, and the reputation analysis provided earlier. It then reviews the list of topics you supply, assigning each an alignment score ranging from 0 (not relevant) to 10 (highly relevant). For topics that score 8 or below, it suggests recommendations to improve the brand’s alignment with the topic. The output is delivered as a CSV table formatted neatly with columns for "Topic," "Alignment Score," and "Recommendations."

Customizing the App for Your Needs

• Enhance Topic Evaluation: Adjust the scoring criteria in the Topic Content Evaluator to better fit niche industries or emerging market trends. You might modify the recommendations section to include customized suggestions specific to your audience or expand the range of scores.

• Refine Brand Analysis: Tailor the prompt for the Brand Research Assistant to prioritize certain aspects of reputation. For example, if you are focusing on thought leadership, you could instruct the assistant to emphasize expert opinions and citations.

• Expand Input Options: Incorporate additional inputs, like competitor brand names or detailed audience demographics, to provide a richer context for the evaluation. This change can refine both the search and evaluation processes.

• Update Output Formats: Convert the CSV table output into visual dashboards or integrate it with other SEO tools to track brand alignment trends over time.

Running the App at Scale

1. Utilize the Bulk Runs feature to process multiple brands and topic lists simultaneously by uploading a CSV file containing all relevant inputs.

2. Map each column precisely so that the brand name, site focus, intended audience, and topics are associated with the corresponding inputs in the app.

3. Launch the bulk job to efficiently generate comprehensive brand reputation analyses and topic alignment scores for each entry.

Start Building Your Own Tools

Moonlit Platform provides you with a flexible no-code playground to develop tools like the Brand & Audience Planner. Explore our platform, customize the existing template to fit your unique needs, and harness the power of AI to enhance your SEO and content workflows. Sign up today and start building your own apps.