How BIG HACKS Scaled Data-Driven Content Operations & Cut Production Time by 40 % With Moonlit Platform
Discover how BIG HACKS slashed content production time by 40 % and saved 20+ hours a month by unifying its entire data-driven SEO workflow with Moonlit Platform.
Bighacks is a top rated digital agency based in Mexico. They rely on Moonlit Platform to streamline different parts of their client's content strategy such as brief and content generation at scale.
Company Snapshot
Company | BIG HACKS – Data-Driven Growth Agency |
Services | SEO, CRO, Analytics, Design, Inbound, Ads |
Team Size | 20+ (strategists, analysts, copywriters, designers) |
Target Markets | E-commerce & SaaS brands worldwide |
The Challenge
BIG HACKS is built on one promise: “Data-Driven Growth.” To honour that claim, every brief, article, and dashboard must be backed by verifiable data.
Before Moonlit, the agency juggled up to multiple tools to get a single piece of content out the door:
Keyword tool for volume & difficulty
Separate SERP scraper for intent clues
Competitive content analyzer
Ideation spreadsheets
Manual brief templates in Docs
CMS drafts for writers
Ad-hoc fact-checking searches
This fragmentation created three bottlenecks:
Time drain: ±20 hours/month lost just switching contexts and re-entering data.
Operational debt: Five months’ worth of un-approved briefs piled up at one client.
Writer overwhelm: Copywriters spent more time on admin than on persuasive storytelling.
Why Moonlit
BIG HACKS chose Moonlit Platform to centralise its entire content-ops stack inside a single, no-code workspace. Key motivators:
Over 40 pluggable LLMs, data sources & utilities in one editor
SERP scraping on demand (critical for intent mapping)
Custom Knowledge Base for proprietary research & client material
Bulk Runs to generate or update dozens of assets asynchronously
3. The Signature Workflow
How It Works
Knowledge Base Creation
• Upload client docs & crawl site maps → chunked & vectorised for RAG calls.Content Ideas & Competitor Research
• LLMs + Google Search API cluster opportunities by intent & difficulty.SERP Scraping
• Utility function extracts headline structure, FAQ schema, and storytelling angles from top URLs.Brief Generation (Bulk Runs)
• CSV of target keywords → outputs ready-to-use briefs with outline, sources, CTAs.Content Creation & Fact-Checking
• Writers draft inside Moonlit, invoking “Retrieve Knowledge” to cite approved material.Internal Linking & Go Live
• Another app surfaces best anchor/context pairs; final article pushes to CMS with correct schema.
4. Results That Matter
Metric | Pre-Moonlit | Post-Moonlit | Impact |
|---|---|---|---|
Content production time per asset | 100 % baseline | -40 % | Faster throughput while maintaining quality |
Ops hours saved | — | ≈20 hrs/month | Re-allocated to strategy & CRO tests |
Brief backlog | 5 months pending | Cleared in 1 week | Client satisfaction ↑ |
Qualitative Gains
• Writer focus shifted from admin to conversions.
• Single source of truth eliminated data discrepancies across teams.
Favorite Features
Modular Apps – Build once, reuse across clients; perfect fit for agency customisation.
SERP Scraping Function – For analyzing competitor's content & structure insights.
Bulk Runs – Produce dozens of briefs or outlines overnight; email notification keeps team agile.
What BIG HACKS Says
“Moonlit lets our copywriters focus on what matters most: taking content strategies to the next level and driving conversions. We’re more productive by avoiding overwhelm and centralising our entire process in one platform.”
