Template
SEO Blog Writer with Information Gain
Generates blog posts with unique information
Search results are crowded with “me-too” articles that recycle the same talking points. By 2025 Google’s Helpful Content signals and E-E-A-T will reward pages that add fresh insight—what many SEOs call “information gain.” Writing that kind of post manually for every keyword costs hours and piles of tabs. The SEO Blog Writer w/ Information Gain app automates the heavy lifting: it researches the SERP, spots the gaps, drafts the article, and layers in authoritative citations—all in the tone and format you choose. For additional insight on leveraging automation at scale, you can learn more about automating content optimization.
How the App Is Built
Inputs
• Output Format – pick Markdown or HTML so the final text slots straight into your CMS.
• Tone – nine ready voices from “Authoritative” to “Storytelling.”
• Keyword – the topic you want to rank for.
Step 1 “Top Ranking Topics” (GPT-4o - Chat Model)
The model taps Google via the built-in function call, scans the first five organic URLs, and returns a tidy list of each page’s title plus its on-page subtopics. Thanks to the double-bracket reference system ({{Keyword}}) the query is dynamic, and because the node runs alone it completes in seconds.
Step 2 “Information Gain” (Perplexity Sonar Pro)
Perplexity combs through the bullet list, then brainstorms angles that none of the top pages touch—industry stats, niche questions, overlooked facts. Temperature is kept low (0.2) to stay factual while still surfacing new ideas.
Step 3 “Write Blog” (Claude 3.5 Sonnet)
Claude receives both the core topics and the gap list. The system prompt lays out an SEO-friendly structure (H1, H2s, optional H3s, lists, quote blocks) and bans generic words to keep the prose human. It also respects {{Output Format}} and {{Tone}}, so the same logic can spit out a conversational Markdown first draft or a professional HTML one-pager. If you're curious about real-life implementations, our content automation examples post provides additional context.
Step 4 “EEAT and Links” (GPT-4o)
The final pass scans for any claim that needs backup, runs quick web searches, and injects a unique authoritative hyperlink that follows the external-linking checklist (descriptive anchor, opens in a new tab, one domain per link, no “read more” bait). If a paragraph needs clarity, the model lengthens rather than trims—preserving voice while boosting trust signals. This process mirrors our method for auditing website content at scale with AI, where precision and trust are paramount.
Ways to Clone & Customize
Feature | Description |
|---|---|
Swap research depth | Adjust Google parameters (e.g., set |
Add first-hand data | Integrate a CSV Lookup step to inject proprietary stats or datasets into the draft workflow. |
Local spin | Pass a location code (like |
Brand voice guardrails | Extend the banned-words list or add a style guide snippet to enforce consistent brand voice in outputs. |
Image suggestions | Incorporate the Image Generation function with section summaries, generating on-brand header images. Check out our Add Visuals to Blog Post workflow. |
Running It at Scale with Bulk Runs
Create a CSV with columns: Keyword, Output Format, Tone.
Upload the file in Bulk Runs and map each column to the matching input.
Launch the job—the platform spins up parallel instances, producing dozens or hundreds of ready-to-publish drafts with citations in a single run.
Download results as a ZIP or push them straight into your CMS via webhook.
Scaling these operations is a common challenge. For more insights into managing large-scale content workflows, check out our discussion on building high quality AI content pipelines.
Ready to Cut Research Time in Half?
Sign up for Moonlit Platform, clone the SEO Blog Writer w/ Information Gain template, and start turning keywords into citation-rich articles—one at a time or a hundred at once. You might also be interested in learning how our solutions have made a measurable impact; read about how we transformed Lashay's content consulting business for further inspiration.
