Template
Brand & Audience Planner
Review topics based on brand and audience alignment. Jonathanboshoff.com
Content teams still waste up to 70 % of what they publish because the topics they cover don’t clearly serve their brand purpose or the audience they’re trying to reach. Add Google’s growing E-E-A-T expectations and the pressure to prove ROI, and “just writing more articles” is no longer an option. You need a quick, objective way to check whether a topic list truly lines up with who you are, who you serve, and how the web currently perceives you. That’s exactly what the Brand & Audience Planner does.
How the app is built in Moonlit Platform
Step 1 – Instant SERP pulse-check
The Google Search node looks up your brand name and pulls the top ten results—articles, reviews, social profiles, anything that shapes first impressions. Grabbing live SERP data instead of relying on internal assumptions gives every later step a reality check: how are we actually seen right now? To further explore how to assess and audit large volumes of website content with AI, you might find our article on auditing website content at scale insightful.
Step 2 – Brand perception in plain English
A GPT-4o Chat Model (“Brand Research Assistant”) reads those ten results, then writes a short, personality-filled verdict on trust, authority, and overall vibe. Because the prompt asks for examples, you get specific evidence (e.g., “several independent reviews praise their clinical studies”).
Step 3 – Topic-by-topic alignment scoring
A separate GPT-4 Chat Model (“Topic Content Evaluator”) now has four bits of context:
Your stated site purpose
Your defined audience
The brand perception write-up from Step 2
The raw list of topics you pasted in
For each topic it outputs a CSV row with:
Alignment Score (0–10): How well the topic advances your purpose, matches the audience, and reinforces perceived authority.
Recommendations: Only if the score is ≤ 8, so your sheet stays focused on real gaps.
The result is a tidy table you can download as a csv and drop straight into Sheets or Airtable for prioritisation.
Topic | Alignment Score (0–10) | Recommendations |
|---|---|---|
AI Content Strategy for B2B SaaS | 10 | |
Beginner’s Guide to Social Media Marketing | 7 | Refocus on advanced strategies tailored for SaaS professionals; consider removing generic tips. |
Brand Voice Consistency in Technical Documentation | 8 | Expand examples relevant to your target audience; clarify connection to brand authority. For additional insights on maintaining a consistent brand voice, check out our detailed guide on brand voice consistency. |
Ways to clone & customise
Change the search scope: Switch the Google Search node to “news” or increase
numto 20 if you need a broader sentiment sweep.Add competitor benchmarking: Loop Step 1 for competing brands and surface a side-by-side authority comparison before scoring topics. You might also find it useful to explore strategies on content atomization for grouping similar topics.
Refine scoring logic: Tweak the Chat Model prompt to weigh E-E-A-T factors differently (e.g., penalise topics if no credentialed author is plausible).
Auto-cluster topics: Insert a Python step before scoring that groups similar topics, then ask GPT-4 to score clusters instead of individual terms.
